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Video marketing has become a crucial component of modern-day marketing strategies, and it’s only expected to grow in the coming years. As technology evolves, the ways in which businesses can leverage video are changing, so it’s important to stay ahead of the curve. Here are five video marketing trends to watch in 2023:

Vertical video: With the increasing popularity of mobile devices, vertical video has emerged as a new format for video content. This format is especially well suited for mobile screens and social media platforms like Instagram and TikTok. Brands that want to reach a mobile-first audience should consider using vertical video in their marketing efforts.

Interactive video: Interactive video allows the viewer to interact with the content in real-time, making it a powerful tool for engaging with customers. From quizzes to gamified experiences, interactive video can be used to educate, entertain, and convert customers.

Live video: Live video is a great way to engage with audiences in real-time and build relationships. From Q&A sessions to product demonstrations, live video is a great tool for businesses to connect with their target audience and foster a sense of community.

Personalized video: Personalized video allows businesses to create a tailored experience for their customers. From personalized product demonstrations to custom-tailored messages, this type of video can help build trust and increase conversions.

AR and VR: Augmented Reality (AR) and Virtual Reality (VR) are two technologies that are expected to become more prevalent in the coming years. Both technologies can be used in a variety of ways to create immersive experiences for customers, and they offer new opportunities for businesses to engage with their target audience in unique and exciting ways.

The video marketing landscape is constantly evolving, and these are just a few of the trends that are expected to shape the industry in 2023. By staying ahead of the curve, businesses can continue to effectively reach and engage their target audience, drive conversions, and stay competitive in a rapidly changing marketplace.


Born and Raised in Devon Mike has been enthralled by video since a young age. Much preferring to watch a story than to read one.With over 10 years of experience in video production and marketing, Mike a seasoned expert in helping SMEs develop effective video marketing strategies that get results. Throughout his career, He has helped numerous businesses of all sizes and industries create compelling video content that engages audiences, builds brand awareness, and drives sales.

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