There are many different ways to use videos for marketing your business or YouTube channel. One of the best ones is to show off your products – it might seem strange, but people love watching product reviews. While written reviews are useful, there’s no way you can recreate the experience that video brings .
What makes video so powerful? People don’t just want to hear about what you’re selling them – they want to try it out themselves! Video brings this ability into fruition.
Another key benefit of using videos is that if done right, they will rank higher in search listings compared with text-based content. This means more views and more sales for you. Lastly, videos present a great opportunity to establish strong branding within your customers’ minds – through the use of your company’s colour scheme, sound effects and music. These all tie in nicely to the overall branding for your videos .
What video marketing can do for your social media presence?
1. YouTube video tutorials: YouTube is the second biggest search engine, and ranking well on YouTube can drive a ton of traffic to your website. More than that, video tutorials rank higher than text-based content- so if you’re trying to win over new customers, video will also provide you with more conversions .
2. Facebook video ads: Social Media Examiner’s research has shown that video increases likes by 94 percent , boosts engagement by 36 times , and drives brand awareness through Facebook news feed dramatically . For example, Boost Juice increased their reach by 792% purely from using video .
3. Twitter video tweets: Posting videos on Twitter brings great opportunity for you to show off your video and establish a strong brand presence. Indeed, video tweets generate twice as much engagement compared with photos and links.
4. Instagram video posts: The more video you post, the more followers you will gain – plain and simple. People love watching videos through this platform because it’s quick and easy to do! While video increases likes by over 100 percent , it also boosts click-through rate (CTR) by 50 percent .
5. LinkedIn video posts: This social media platform is mainly for professionals, so video content can easily boost your business’ credibility in their eyes . LinkedIn video posts have been shown to increase likes by 300 percent , which is a tremendous statistic considering that less than one percent of content on this network gets shared.
6. Pinterest video pins: Pinterest is similar to YouTube, with it also being a search engine – video content has proven to provide 35 times better user retention compared with photos . Additionally, video drives 2x more traffic back to your website according to Buffer , and video posts on Pinterest receive 4x as many repins.
Finally, consider which platform is best for your content. There is no use sharing your videos to Pinterest if your target market is most active on LinkedIn
Video marketing is one of the most powerful tools in your social media arsenal. Not only does it help to build trust and credibility with potential customers, but it can also increase social engagement significantly. If you’re not currently using video as part of your social media strategy, now is the time to get started. Contact us today to learn more about our video marketing services and how we can help you take your social media presence to the next level.
