Video is now more accessible than ever. You no longer need a studio or crew to create a video for your business, and you can share it on the web instantly. Video marketing has been proven to increase traffic to websites, improve brand perception and offer numerous other benefits – read on for tips of how you can use video effectively in your business!
Whether you are a video blogger, small business owner or company executive, video marketing can be nothing short of beneficial for your business.
In 2021, 96% percent of people watched an explainer video to learn more about a product or service and 86% of people would like to see more video from brands.
Video marketing benefits businesses in so many ways. It will help your customer become familiar with your product or service, increasing brand awareness and repeating customers. What better way to show what you have to offer than video. It’s universal – video is understood around the world, no matter what language is spoken. Video also has the ability to increase conversion rates by three times.
Don’t believe me? Here are the stats:
51% of marketing professionals worldwide name video as the type of content with the best ROI.
87% of online marketers use video content.
The most popular video types made by marketers in 2021 include explainer videos (72%), presentation videos (49%), testimonial videos (48% ), and sales videos and video ads (42% each).
Marketers who use video grow revenue 49% faster than non-video users.
Marketers who incorporate video into their campaigns experience 34% higher conversion rates.
Shoppable video is starting to show higher conversion and click-through rates than those of display ads.
84% of marketers say video has helped them generate leads.
87% of video marketers report that video gives them a positive ROI.
Source: Wordstream
These trends are being seen all across the video marketing space, from YouTube videos and ads, to Facebook, Twitter and TikTok.
With more video content being shared on social media every day, it’s a smart idea to make video a part of your marketing plan. Here are some reasons why video marketing is beneficial for your business:
Builds Trust
Video builds trust among customers and prospects because they get to see who you really are beyond just a company name or logo. Customers get to know that there are real people behind the product or service they’re looking into buying. The video helps them understand exactly what it is you do and how you can help them solve their problems. This trust leads to better informed customers, increased brand loyalty, and more referrals.
Builds Authority
Video is the most popular content type on social media, generating 1200% more shares than text and images combined. Video you make will not only be seen by customers – it’ll also be shared and linked to across various websites and blogs. This links back to your website and increases your search engine rankings too, further increasing your authority in the industry. Your video can answer all of their questions before they even think to ask them.
Saves time
Marketers report that video saves them an average of 70% of production time . Good luck trying to reach those kind of numbers with text articles or infographics! Video production is a much more engaging process that takes less time to complete. Videos are easier to understand, video marketing can be a huge help for visual learners and video presentations play automatically without the need to click the play button. That’s one way video saves you time!
Increases Conversions
Video converts viewers into subscribers, leads and repeat customers. As discussed earlier video marketing has been proven to triple conversion rates compared to other forms of content as well as increase sales by as much as 49%. Video adds another level of convenience for your prospects because they don’t have go through all those steps on their own – video does it all for them with just a single click or tap.
Video Marketing is for any business looking to build trust, authority and sales. It’s a beneficial tool for any business to add to their marketing strategy.
With video being the most popular content type everywhere online, video is definitely a key part in building an online presence today. As we mentioned earlier, video saves you time and money – two things every business needs more of! And video doesn’t just save you time and money – video can also be beneficial because it builds trust with customers and prospects, increases conversions and boosts your search engine ranking.
It’s no surprise that marketers who use video grow faster than non-video users so if your competition is already using video…don’t let them get ahead of you!
The possibilities are endless with video marketing. Each video can be unique to fit your company, however big or small it may be. Whether you’re trying to sell a product or just want more people walking into your brick-and-mortar store, video marketing can help your business grow.
If video marketing is something you are interested in, but have no idea how to get started. Then book your free video marketing consultation meeting today.
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