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Storytelling in video marketing isn’t just a buzzword its a key part of the process that can transform your video content from forgettable to unforgettable.

It doesn’t have to be an epic quest like in TV or a film, but a good story guiding your customer is essential.


Well a good story grabs attention and keeps viewers hooked. People have been telling stories for as long as we’ve existed. Cave paintings, court jesters, books, film and TV. We’re hardwired as a species to use stories to pass on information.

So how can we make use of this in your video marketing? Well instead of just listing a bunch of product features, or logically laying out what your service provides. Weave and craft those details into a narrative.

This way, people are more likely to watch your video all the way through and remember it.

Building Brand Identity

Telling your brand’s story is a powerful tool to humanise your business. This story makes you more authentic, more likeable, more trustworthy, and more relatable.

Videos that tell your brand’s story in this way can help to build loyalty among your customers, and can be incredibly powerful in attracting potential customers who resonate with you and what you stand for. Streamlining your customer acquisition.

We’ve all heard that people buy from people they know like and trust. Telling your story through video is a huge boost to building trust with your customers, as well as them getting to know you. Being able to put a face to a business is vital, especially in our current content marketing dominated world.

Enhancing Retention and Recall

I’ve alluded to this already but people just remember stories and how those stories made them feel a 1000 times better than facts and figures on their own. I challenge anyone reading this to remember a time that a pie chart on it’s own truly moved you on an emotional level.

By telling a story, you make your content more memorable. This means viewers are more likely to recall your brand when they need your product or service.

As a result videos with a strong narrative can drive action. Whether it’s getting viewers to sign up for a newsletter, make a purchase, or share your content, a well-told story can significantly boost your conversion rates.

Versatility Across Platforms

Video is an incredibly versatile medium to leverage for our business which means that visual storytelling works well across different formats and platforms. Whether it’s a quick social media clip, a detailed YouTube video, or an event recap, a good story can be adapted to fit any medium​.

As said earlier in this post, you don’t always have to be telling a epic tale, sometimes a short testimonial from a customer about how you’ve changed their lives, or their business is enough.

Emotional Connection

It bears repeating but emotions drive decisions. By evoking emotions throughout your videos, you can influence how your audience feels about your brand. This emotional connection can lead to greater brand loyalty and more word-of-mouth referrals.

Showcasing Your Unique Value

On paper a lot of businesses look the same. We all picture something very similar if I say accountant for example. However, every brand has something unique to offer and using video storytelling helps you highlight what makes you different from the competition.

It will also help attract and retain customers who resonate with your brand’s values and mission. As people will be able to clearly see what you and your business truly stand for.

Incorporating storytelling into your video marketing strategy is not only a smart move but an essential one. It helps engage your audience, build your brand, drive conversions, and create an emotional connection.

At Reframe Video, we specialize in crafting compelling video stories that resonate with audiences and achieve your marketing goals​. Whether you need a brand story video, social media content, or event coverage, we’re here to help bring your story to life.


Born and Raised in Devon Mike has been enthralled by video since a young age. Much preferring to watch a story than to read one.With over 10 years of experience in video production and marketing, Mike a seasoned expert in helping SMEs develop effective video marketing strategies that get results. Throughout his career, He has helped numerous businesses of all sizes and industries create compelling video content that engages audiences, builds brand awareness, and drives sales.

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