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Video marketing has quickly become one of the most popular methods for increasing brand awareness. The video production industry is booming and it’s not difficult to see why. A well-made video can be a powerful tool in your marketing arsenal, but what should you expect from your videographer? We’ll discuss that below!

A good videographer will take the time to get to know you and your story before shooting

There is no one size fits all approach to video marketing, any videographer worth his salt will spend time during the planning process getting to know your business.  They should really understand what you are trying to represent with this video before they even pick up a camera.

Make sure your videographer is someone who will take the time and effort needed before they start filming so as not only produce high quality footage, but also tell an authentic story from beginning-to end!

You should expect an honest opinion from your videographer about what they think would work best for your video!

You have a lot of options to choose from when it comes time for your video, but you need someone who will give honest advice. Make sure they aren’t just telling what YOU want to hear and rather giving genuine suggestions based on their expertise in this field!

If your videographer isn’t being honest with you about what will and won’t work then your video will almost certainly not perform the way you want.

Matchcut Video Production always approach our projects with an understanding of what will work best for the long-term. We don’t just plan out videos in terms of style or colour choice, but also where it will perform best long term and how you can use them effectively right off the bat!

Take care of the planning:

When it comes to videography, you want to make sure you’re working with a team that understands the importance of planning. They will be able to take care of all the pre-production work so that your video is high quality and ready for release from day one!

This includes scripting, storyboarding and finding the best locations for filming. videographers.

Don’t worry about anything! Leave it all to them so you can focus on what’s important – your business.

Organise the filming day:

Once the videographer has all the planning done, they will set up a filming day. They will work with you to pick a day or days (and potential back up days) that will enable them to get the footage they need. Both parties will need to be flexible during this phase in order to strike that perfect balance of filming while allowing business as usual to continue.

Edit the Raw footage into your masterpiece:

Once the filming is done, it’s over to post-production. This is where all of the magic happens and your video is turned into something amazing!

Your videographer should be able to provide a rough cut within a few weeks of filming, but depending on the complexity of your project, it could take months for the final product.

When it comes to video production, there is a lot that goes into the process. This blog post has given you an overview of what videographers typically do in various stages of the project and how they may help your business grow. If you’re looking for a professional videographer who can work with your budget, get in touch today.

I’ll be happy to answer all of your questions about our services or send over some information on pricing so you can make an informed decision before moving forward!


Born and Raised in Devon Mike has been enthralled by video since a young age. Much preferring to watch a story than to read one.With over 10 years of experience in video production and marketing, Mike a seasoned expert in helping SMEs develop effective video marketing strategies that get results. Throughout his career, He has helped numerous businesses of all sizes and industries create compelling video content that engages audiences, builds brand awareness, and drives sales.

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